According to Rimmel:
A "must have" everyday beauty essential. Allows for the building of unlimited coats of mascara on the lashes, whilst maintaining perfect lash separation and definition, without clumping or sticking. Get ready for an eye opening experience!
My first thought after using this mascara was 'Wow it really does what it says!'. This a non-clumping mascara. I tried 4 coats of it and believe me my lashes did NOT clump. This is not a water-proof mascara but the formula feels like one. The consistency is non runny and it does not make a mess whilst applying. The length it gives to the lashes is just awesome, although the volumising properties are good as well. But I love the fact that my lashes look long and flirtatious with this mascara.
Have a look at the swatches.
The last picture shows my lashes after application of 3 coats, but my lashes didn't clump even after 4 coats as well. I did not try more then that. The length is amazing, don't you think?
Price: $ 3.80 from Blanc to Noir shop.
What do you guys think? Do let me know.